Cookie Policy
Last Updated: June 19, 2026
1. Introduction
Welcome to Marcos. We are committed to being transparent about the technologies we use on our website. This Cookie Policy explains what cookies are, the types of cookies we use, how we use them, and how you can control your cookie preferences when you visit cafemarcos.rest.
This policy should be read alongside our Privacy Policy, which provides further information about how we collect, use, and protect your personal information. Together, these documents form the basis of our commitment to your privacy and data rights under applicable United States law, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, as well as the FTC Act governing consumer protection practices.
If you have any questions about how we use cookies, please contact us at the details provided at the end of this policy.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work more efficiently, improve user experience, and to provide reporting information.
Cookies are created by the web server that hosts the website and are delivered to your browser. Your browser then stores the cookie as a small file on your device. Each time you revisit the same website, your browser sends the stored cookie back to the server, allowing the website to recognize your device and remember certain information about your preferences or past interactions.
Cookies set by the website owner (in this case, Marcos) are called first-party cookies. Cookies set by parties other than the website owner are called third-party cookies. Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics.
2.1 Similar Tracking Technologies
In addition to cookies, we may also use other similar tracking technologies on our website, including:
- Web Beacons (Pixel Tags): Small transparent image files embedded in web pages or emails that help us track user engagement and behavior.
- Local Storage: A method for storing data in your browser that persists even after the browser is closed.
- Session Storage: Similar to local storage but the data is cleared when your browser session ends.
- JavaScript Tags: Code snippets that enable the tracking of certain user interactions on our website.
For the purposes of this policy, all such technologies are collectively referred to as "cookies."
3. How Do Cookies Work?
When you visit cafemarcos.rest for the first time, a message may appear asking you to accept or configure cookies. Once you consent to certain cookies being placed on your device, those cookies are stored and activated on your next visit. Cookies can be either session cookies or persistent cookies:
- Session Cookies: These are temporary cookies that exist only for the duration of your browsing session and are deleted when you close your browser. They help our website remember your actions during that session.
- Persistent Cookies: These remain on your device for a set period of time after you close your browser. They are activated each time you visit the website that created them. They are used to remember your preferences and settings across multiple visits.
4. Types of Cookies We Use
We use the following categories of cookies on our website:
4.1 Strictly Necessary (Essential) Cookies
These cookies are essential to the operation of our website and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling out forms. Without these cookies, certain features of our website cannot be provided. These cookies do not store any personally identifiable information.
4.2 Analytical / Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, and how visitors navigate around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you visited our website and will not be able to monitor its performance.
4.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly. For example, these cookies remember your language preferences, your location, and other display settings you have customized.
4.4 Advertising / Targeting Cookies
These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. These cookies are governed by the respective privacy policies of the third-party advertising platforms.
5. Specific Cookies We Use
The following table provides detailed information about the specific cookies used on cafemarcos.rest, including their names, purposes, types, and durations:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users and track sessions across pages. | Analytical | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how visitors use the website. Stores and updates a unique value for each page visited. | Analytical | 24 hours |
_gat |
Google Analytics | Used to throttle request rate — limits the collection of data on high-traffic sites. Helps manage the frequency of data collection requests sent to Google Analytics servers. | Analytical | 1 minute |
_gcl_au |
Google Ads (Google AdSense) | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks ad click-to-conversion events for performance measurement. | Advertising | 3 months |
cookieconsent_status |
Marcos (cafemarcos.rest) | Stores the user's cookie consent preferences so that the consent banner is not displayed repeatedly on subsequent visits. | Essential | 1 year |
PHPSESSID |
Marcos (cafemarcos.rest) | Preserves the user's session state across page requests. Essential for the functioning of the website, such as maintaining cart contents or login state. | Essential | Session |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Helps track visits across websites for retargeting purposes. | Advertising | 3 months |
fr |
Facebook (Meta) | Used by Facebook to deliver, measure, and improve the relevancy of ads. Contains a unique browser and user ID combination used for targeted advertising. | Advertising | 3 months |
lang |
Marcos (cafemarcos.rest) | Remembers the user's selected language preference so the correct version of the website is displayed on return visits. | Functional | Session |
timezone |
Marcos (cafemarcos.rest) | Stores the user's time zone setting to display accurate local times for reservations, operating hours, and other time-sensitive content. | Functional | 1 year |
6. Third-Party Cookies and Services
We use several third-party services on our website that may place cookies on your device. These include:
6.1 Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to analyze website traffic and understand user behavior. Google Analytics uses cookies to collect information about your usage of the website (including your IP address). This information is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
Google's use of data collected through our website is governed by the Google Privacy Policy.
6.2 Google Ads
We may use Google Ads (formerly known as Google AdWords) to advertise our food services across the web. Google Ads uses cookies, including the _gcl_au conversion tracking cookie, to track when a user who has clicked on one of our advertisements visits our website and completes a desired action. This enables us to measure the return on investment of our advertising campaigns.
6.3 Facebook (Meta) Pixel
We may use the Facebook Pixel, a piece of code placed on our website by Meta Platforms, Inc. The Facebook Pixel uses cookies to track visitor activity and report the effectiveness of our Facebook and Instagram advertising campaigns. This allows us to understand the actions users take on our website after viewing our social media ads.
Facebook's data practices are governed by the Meta Privacy Policy.
7. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies. There are several ways you can manage your cookie preferences:
7.1 Our Cookie Consent Tool
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by cookie category. You can revisit and update these preferences at any time by clicking the "Cookie Settings" link in our website footer.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can typically find these settings in the "Options," "Preferences," or "Settings" menu of your browser. The following links provide instructions for managing cookies in the most popular browsers:
Please be aware that restricting cookies may impact the functionality of our website and may prevent you from using certain features or services we offer.
7.3 Opt-Out Tools for Third-Party Services
You can also opt out of specific third-party cookie use by using the following tools provided directly by those services:
- Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.
- Google Ads Personalization: You can opt out of personalized advertising by visiting Google Ad Settings or by visiting aboutads.info.
- Facebook / Meta Ads: You can manage your Facebook advertising preferences by visiting your Facebook Ad Preferences page. You can also opt out of interest-based advertising from Meta via the Your Online Choices platform.
- Digital Advertising Alliance (DAA): U.S. residents can opt out of interest-based advertising from participating companies via the DAA's opt-out tool.
- Network Advertising Initiative (NAI): You can also use the NAI opt-out tool to opt out of interest-based advertising from NAI member companies.
8. Impact of Disabling Cookies
While you have the right to disable certain types of cookies, please be aware that doing so may affect your experience on our website. The following table summarizes the potential impact of disabling each type of cookie:
| Cookie Type | Impact of Disabling |
|---|---|
| Essential Cookies | The website may not function correctly. Core features such as navigation, page loading, and form submissions may be impaired or unavailable. These cookies cannot be disabled without severely impacting website functionality. |
| Analytical Cookies | We will be unable to track how visitors use our website or measure site performance. This means we may not be able to identify issues or improve our website based on user behavior data. Your personal browsing experience will not be directly affected. |
| Functional Cookies | Some personalized features may not work correctly. For example, language preferences and display settings may not be remembered between visits, meaning you may need to re-select your preferences each time you visit. |
| Advertising Cookies | You will still see advertisements, but they will be less relevant to your interests. Disabling these cookies does not mean you will see fewer ads overall — it means the ads you see will be less targeted to your specific interests and preferences. |
9. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to browser DNT signals. However, you can use the cookie management tools described in Section 7 of this policy to control the tracking technologies used on our website.
10. Your Rights Under U.S. Law
Depending on your state of residence, you may have specific rights regarding the personal information collected about you through cookies. Notably, California residents have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
- Right to Know: The right to know what personal information is collected, used, shared, or sold.
- Right to Delete: The right to request the deletion of personal information collected from you.
- Right to Opt-Out of Sale: The right to opt out of the sale or sharing of your personal information with third parties.
- Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.
- Right to Correct: The right to request correction of inaccurate personal information.
To exercise any of these rights, please contact us using the information provided in Section 12 below.
11. Changes to This Cookie Policy
We reserve the right to update or modify this Cookie Policy at any time to reflect changes in our practices, technologies, legal requirements, or other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes have been posted constitutes your acceptance of the updated policy. If the changes are significant, we may provide a more prominent notice or seek your renewed consent where required by applicable law.
12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us using the following details:
- Business Name: Marcos
- Address: United States
- Email: [email protected]
- Website: cafemarcos.rest
We will endeavor to respond to all legitimate inquiries within a reasonable timeframe and in accordance with our obligations under applicable United States law.